Not your grandparents toys… from the floor of the American International Toy Fair


  By Elizabeth Sondon, BBP Blog Contributor
They are definitely not your grandparent’s toys!   A new generation of toys will be unveiled next month at the 2014 American International Toy Fair in New York City.  This year’s highlights include everything from digital technology and active lifestyle products to games and pop culture.    Our Brilliant Baby Products team is on the floor at the fair checking out these great new innovations!   So far we’ve spotted some pretty cool trends.  
Innovative Technology:  


Creative Baby iMat



From the iMat from Creative Baby, which creates allows baby to use an interactive pointer to learn about the world around them to the DigiPuppets, which enhance children’s experiences playing on tablet devices, the digital world is changing the way kids play.
Science and Engineering:


Goldie Blox

build and imagine Build and Imagine

There’s a new push to get girls interested in science and engineering.   Both Goldie Blox and Build and Imagine are showcasing building kits targeting more “girl”-centric topics like doll houses and crafting.  But the boys aren’t left hanging with new Makey Makey invention machine, which turns any object – even into a banana – into an interactive game controller and the Unitech Fly Stick, which boasts Harry Potter-like levitation powers.

 makey makeyMakey Makey


Healthy Lifestyles:


My First Garden


Baby Banana Brush

Starting healthy lifestyles young is a huge theme this year.  From the My First Garden, which teaches little ones how to grow their own veggies to the Baby Banana Brush, which helps babies learn how to brush their teeth independently, it’s never too early to start healthy habits.  For older kids, the Mobo Cruiser adds a new spin to riding a bike and the Gibbon Slackline is a mini trampoline and balance board you can bring anywhere!

 mobocruiserMobo Cruiser

 gibbonslacklineGibbon Slackline

The “new” retro: 

  animal_stackers_2Animal Stackers


Old is new again!   Check out the Animal Stackers to give wooden toys a much-needed makeover and Casdon to create some wonderful role-play toys, like a kid-sized Dyson!
The big players:



Tried and true, the big toy brands are pulling out all the stops this year as well.  Hasbro is celebrating the 30th Anniversary of its Transformers brand.  Mattel will continue its theme to “Build the toys of the future” with a focus on its Fisher Price, American Girl and Barbie.   Crayola will be showing off its new DigiTools which allow children to “color” on tablets. 
We’ll post more as we see them so check back!   We’re also posting to the Brilliant Baby Products Facebook Page so watch for more cool toys there.  
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